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LAPLAYA BEACH & GOLF RESORT JOINS AMERICAN EXPRESS FINE HOTELS & RESORTS PROGRAM

NAPLES, Fla – Oct. 1, 2013 – LaPlaya Beach & Golf Resort, part of the Noble House Hotels & Resorts collection and the only truly beachfront boutique resort on the Gulf Coast, is thrilled to have joined the American Express Fine Hotels & Resorts Program. As a part of this exclusive list of 700+ hotels and resorts around the world, LaPlaya will offer Platinum or Centurion® card holders booking with the program special amenities.

Cardmembers who book a stay at LaPlaya Beach & Golf Resort receive early check-in (when available), complimentary room upgrade (when available), daily breakfast for two, late check-out and $100 per stay resort credit. Those interested in booking through the Fine Hotels & Resorts Program can visit the Fine Hotels& Resorts website at www.americanexpressfhr.com.

“We are honored to have been accepted and to join the impressive list of hotels and resorts on the American Express Fine Hotels & Resorts Program,” said Ron Vuy, Regional Managing Director of Noble House Hotels & Resorts. “Our goal is to continually exceed the expectations of our valued guests, and becoming a part of this program is another way to serve those guests who are American Express Cardholders.” LaPlaya Beach & Golf Resort – part of the Noble House Hotels & Resorts collection – is the only true beachfront, boutique resort on the Gulf Coast, rivaling the élan of South Beach. Ranked No. 12 on Condè Nast Traveler’s Best U.S. Resort List and captured a spot on the coveted Condè Nast Traveler “Gold List” and the
“Great Hotels” ranking of Travel + Leisure, the stylishly simple escape features a sweeping soft private white beach with Beach Butlers, crisp blue cabanas along a cascading falls pool, David Leadbetter Golf Academy with a private 18-hole Cupp golf course, exotic SpaTerre and stunning sunsets.

For more information on LaPlaya Beach & Golf Resort, call (800) 237-6883 or visit www.laplayaresort.com. Engage with the resort on Facebook at www.Facebook.com/LaPlayaBeachResort or
Twitter at @LaPlayaNaples.

About Noble House Hotels & Resorts:
With a philosophy that emphasizes “location, distinction and soul,” Noble House Hotels & Resorts reflects the appearance of individuality. Identifying each property for its culture and appeal, Noble House is unwavering in its dedication to create and manage unique, quality properties that reflect and make profound contributions to their communities, staying true to the local history, culture and ambiance that defines each region. For more information about Noble House, please visit www.noblehousehotels.com.