The Laplaya Naples Beach

Laplaya Beach & Golf Resort & Inn On Fifth Appoint Marina Serret As Area Director Of Sales And Marketing

NAPLES, Fla. (July 8, 2026) – LaPlaya Beach & Golf Resort and Inn on Fifth – both managed by Noble House Hotels & Resorts, are pleased to announce the appointment of Marina Serret as Area Director of Sales & Marketing. In this role, Serret will lead the commercial strategy for both properties, overseeing sales, marketing, and revenue-generating initiatives to support long-term growth while strengthening each hotel’s position within the luxury travel market.

Together, LaPlaya Beach & Golf Resort and Inn on Fifth offer two distinct luxury experiences—from LaPlaya’s Gulf-front resort setting to Inn on Fifth’s vibrant downtown lifestyle destination—featuring 312 guestrooms, award-winning dining, and more than 24,500 square feet of event space.

“Marina’s appointment marks an exciting new chapter for LaPlaya,” said Gregg Harper, General Manager of LaPlaya Beach & Golf Resort. “Her expertise in luxury group and catering strategy, combined with her commercial leadership and operational perspective, will be instrumental as we build on the resort’s strong legacy in these segments while continuing to showcase LaPlaya’s distinctive Gulf-front setting as one of Southwest Florida’s premier luxury resort experiences.”

Serret returns to Naples, where she began her hospitality career, bringing more than two decades of luxury hospitality experience. Most recently with Montage International, she has also held leadership positions with Auberge Collection, Mandarin Oriental, and The Ritz-Carlton, building commercial expertise across Forbes Five-Star resorts and premier urban luxury hotels.
Recognized for building high-performing teams and driving revenue growth through thoughtful commercial strategy, Serret has led market expansion, repositioning initiatives, and record-setting sales performance throughout her career. She is known for a collaborative leadership style grounded in integrity and accountability, and is passionate about developing authentic luxury experiences.

Returning to Naples with a renewed perspective, Serret believes the destination continues to evolve as one of the country’s premier luxury markets and looks forward to contributing to the continued success of both LaPlaya Beach & Golf Resort and Inn on Fifth while helping further elevate Naples’ luxury positioning.

“Marina brings an exceptional combination of luxury experience, commercial expertise, and strategic vision,” said Maria Hamilton, General Manager of Inn on Fifth. “Her ability to build strong client relationships, develop high-performing teams, and create thoughtful commercial strategies makes her an outstanding addition to our leadership team. We look forward to her leadership in further positioning Inn on Fifth as the social heart of downtown Naples and Fifth Avenue through authentic storytelling and curated experiential offerings that create memorable guest experiences.”

For more information or to book a stay, please visit www.laplayaresort.com and www.innonfifth.com.

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About LaPlaya Beach & Golf Resort
Set between the sparkling turquoise waters of the Gulf of Mexico and Vanderbilt Bay, LaPlaya Beach & Golf Resort invites guests to discover a serene coastal oasis on Florida’s Paradise Coast. The resort features spacious waterfront guest rooms and suites, a luxurious full-service spa, and four inviting pools designed for effortless relaxation. Attentive service and award- winning beachfront dining complete the experience at this celebrated Naples retreat.

About Inn on Fifth
Situated in the heart of downtown Naples, Inn on Fifth is a Forbes-rated boutique hotel offering a sophisticated urban escape just steps from Fifth Avenue South. The property features 87 elegantly designed guest rooms and 32 exclusive Club Level suites housed in a private Club Level building. Guests enjoy two acclaimed onsite restaurants, a full-service spa, and a rooftop pool complete with a fire pit and poolside bar, blending modern luxury with personalized service in the city’s premier shopping and dining district.

About Noble House Hotels & Resorts
The Noble House Hotels & Resorts portfolio is a collection of 30 luxury and upscale hotels, resorts, and experiences across North America—all designed for discerning travelers seeking to escape the daily routine. Noble House can be trusted to unlock the most authentic experiences in the most compelling destinations. This promise is delivered through their carefully curated collection that pairs boutique local charm with consistent high service and comfort standards. All concepts within their collection offer immersive, active adventure experiences that bring out the best of their destinations. Headquartered in Seattle, their family-owned business philosophy creates value for each concept’s community, environment, ownership, staff, and guests. The portfolio includes: over 75 restaurants, bars, and lounges; the Napa Valley Wine Train; a collection of spas, marinas, and private residences throughout the U.S. and Mexico; a range of beachfront resorts from California to Florida; luxury retreats in Jackson Hole, Wyo. and award-winning urban hotels in Seattle and San Francisco. In 2024 and 2025, Noble House was named one of the top 25 hotel brands on T+L’s annual World’s Best list. For more information, visit www.noblehousehotels.com or call 877.NOBLE. TRIP.

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