LaPlaya Beach & Golf Resort Splashes Into Summer with Draper James and POLYWOOD Partnership

NAPLES, Fla. (July 24, 2026) – LaPlaya Beach & Golf Resort, managed by Noble House Hotels & Resorts, today announced the debut of ‘Après Sea,’ an exclusive seasonal partnership with Draper James, founded by Reese Witherspoon and POLYWOOD, the leader in sustainable outdoor living, celebrating the moments that unfold after sun-drenched beach days. Taking place July 25 through October 25, the immersive experience weaves together the Draper James by POLYWOOD collection, refined coastal hospitality through food, beverage and wellness experiences, along with thoughtfully curated spaces that redefine leisurely seaside living with Southern charm.

“At LaPlaya, we believe that lasting memories are built in moments of genuine connection,” said Marina Serret, Area Director of Sales and Marketing at LaPlaya Beach & Golf Resort. “This partnership with both Draper James and POLYWOOD reflects that philosophy. We’re confident that the spaces we’ve created are more than just places where our guests will relax in style; they’re where guests pause to reflect on the day’s treasured moments.”

On property at LaPlaya Beach & Golf Resort, the spaces deliver distinct areas of gathering. The Gulf Lawn invites elevated social gatherings featuring the Draper James by POLYWOOD Savannah 3-Piece Rocking Chair Sets, Savannah 4-Piece Deep Seating Sets with Sofa and the Savannah Kids 5-Piece Dining Sets complete with a branded food and beverage service available 11 a.m. to 10 p.m. Sunday to Thursday and 11 a.m. to 11 p.m. Friday and Saturday, including Southern-inspired bites, sophisticated libations, along with a curated kids activity station, against a scenic backdrop of Gulf views.

Giving a nod to Draper James’ iconic style, the SpaTerre Veranda is accessorized with hydrangeas and showcases POLYWOOD’s Savannah 3-Piece Rocking Chair Sets and Savannah 4-Piece Deep Seating Set with Loveseat. The space is inspired by the Tea Forté x Draper James collection’s Lemon Sunshine tea, with artisanal iced pours of the tea available at select times throughout the partnership. Inside SpaTerre, a trio of Lemon Sunshine wellness treatments, including a facial, massage and soaking tub experience, channel the tea’s bright citrus notes for a rejuvenating escape. Throughout both spaces, every detail, from the furnishings to the programming and design, has been dreamt up to elevate how guests and Naples locals can experience true leisure by the sea.

“The Draper James by POLYWOOD collection was designed to bring together timeless Southern style and enduring outdoor performance, making LaPlaya Beach & Golf Resort an ideal setting to bring that vision to life,” said Scott Miller, SVP of Commercial & Hospitality Sales at POLYWOOD. “With our shared appreciation for quality, hospitality, and creating welcoming outdoor spaces, our furnishings are a natural complement to LaPlaya’s coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments, POLYWOOD furniture delivers the lasting durability, comfort, and style that guests can experience during their stay—and enjoy in their own outdoor spaces for decades to come.”

Backed by a 20-year lumber warranty, the Draper James by POLYWOOD collection is a line of sustainably crafted outdoor furnishings that blend Draper James’ signature cheerful aesthetic with POLYWOOD’s commitment to comfort, durability, and American-made excellence. Crafted from proprietary, all-weather lumber, each piece of outdoor furniture features POLYWOOD’s Solidcore™ durability and ClimateTuff™ materials, ensuring the furniture resists fading, splintering, rot, cracking, chipping, and peeling while remaining year-round outdoor-ready and easy to maintain. Available in 13 colors across 3 finishes, including POLYWOOD’s new Select™ lumber, with 42 performance fabric options, the Draper James by POLYWOOD collection offers classic styles across dining, deep seating, front porch, chaise lounges, and kids’ furniture.

To celebrate the partnership debut, Draper James will operate a pop-up shop on property at LaPlaya Beach & Golf Resort throughout the duration of the activation, offering guests the chance to shop exclusive finds within a curated summer collection hand-picked for this collaboration.

“The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly,” said Jeannie Yoo, CEO of Draper James. “Our collaboration with POLYWOOD reflects a shared appreciation for sustainability, craftsmanship, and inviting spaces where people want to gather. Bringing that ethos to life through Après Sea at LaPlaya extends the Draper James lifestyle beyond the home and into an immersive hospitality experience. It’s a natural expression of our brand values and our commitment to creating moments rooted in warmth, connection, and Southern hospitality.”

The Après Sea experience will be available daily at LaPlaya Beach & Golf Resort July 25 through Oct. 25, 2026. To learn more and book a reservation, please visit www.laplayaresort.com/draperjamespolywood. Follow along @LaPlayaNaples, @DraperJames @POLYWOOD.

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ABOUT LAPLAYA BEACH & GOLF RESORT

Set between the sparkling turquoise waters of the Gulf of Mexico and Vanderbilt Bay, LaPlaya Beach & Golf Resort invites guests to discover a serene coastal oasis on Florida’s Paradise Coast. The resort features spacious waterfront guest rooms and suites, a luxurious full-service spa, and four inviting pools designed for effortless relaxation. Attentive service and award-winning beachfront dining complete the experience at this celebrated Naples retreat. LaPlaya Beach & Golf Resort is managed by Noble House Hotels & Resorts. For more information, visit www.laplayaresort.com.

ABOUT NOBLE HOUSE HOTELS & RESORTS

The Noble House Hotels & Resorts portfolio is a collection of 30 luxury and upscale hotels, resorts, and experiences across North America—all designed for discerning travelers seeking to escape the daily routine. Noble House can be trusted to unlock the most authentic experiences in the most compelling destinations. This promise is delivered through their carefully curated collection that pairs boutique local charm with consistent high service and comfort standards. All concepts within their collection offer immersive, active adventure experiences that bring out the best of their destinations. Headquartered in Seattle, their family-owned business philosophy creates value for each concept’s community, environment, ownership, staff, and guests. The portfolio includes over 75 restaurants, bars, and lounges; the Napa Valley Wine Train; a collection of spas, marinas, and private residences throughout the U.S. and Mexico; a range of beachfront resorts from California to Florida; luxury retreats in Jackson Hole, Wyoming, and award-winning urban hotels in Seattle and San Francisco. In 2024 and 2025, Noble House was named one of the top 25 hotel brands on Travel + Leisure’s annual World’s Best list. For more information, visit www.noblehousehotels.com or call 877.NOBLE.TRIP.

ABOUT DRAPER JAMES
Draper James is a Southern-inspired lifestyle brand founded by Reese Witherspoon with a deep love for American heritage, bright color, and the warmth of the South. Named after the founder’s grandparents, the brand offers clothing, accessories, and home décor that celebrate the joy of everyday life—beautiful, accessible, and rooted in a genuine sense of place. Draper James products are available at DraperJames.com and select retail partners nationwide.

ABOUT POLYWOOD
Since 1990, POLYWOOD® has been the leader of outdoor furniture innovation, transforming recycled materials into durable, American-made products designed to endure the elements and stand the test of time. Proudly manufactured in Indiana and North Carolina, POLYWOOD continues to advance outdoor living through thoughtful design, manufacturing excellence, and a commitment to creating products that help people gather, relax, and connect outdoors. For more information, visit www.polywood.com.