Private Beach
Step onto your own stretch of paradise.
Discover one of Florida’s most pristine private beaches at LaPlaya Resort, where over 600 feet of soft white sand meets the calm, turquoise waters of the Gulf of Mexico. Reserved exclusively for resort guests, this private beach offers a serene and elevated coastal experience, just steps from your room.
Beach Service
Designed for total relaxation, LaPlaya’s attentive beach service ensures every detail is taken care of. Guests enjoy complimentary lounge chairs, plush towels, and shaded umbrellas, while dedicated beach attendants deliver refreshing drinks and cuisine directly to your seat.
Coastal Adventures
For those seeking fun in the sun and sand, the Gulf becomes your playground. A variety of watersports are available directly from our private beach, including jet skis, paddleboards, and kayaks, along with guided boating excursions and fishing charters departing from the LaPlaya dock.
Family-Friendly Experiences
LaPlaya’s private beach is perfect for guests of all ages with calm, warm waters and daily resort activities that bring families together on the gentle sands. From beach games to educational programs about local wildlife, there’s always something to keep children engaged while parents unwind nearby.
Stay On The Sand
At LaPlaya, the most coveted rooms open directly onto the sand. Our Beach House accommodations range from ground-floor Lanai rooms with private terraces and beachfront fire pits to elevated Gulf-view balconies on floors 2–4, all just steps from the water’s edge.
ADDRESS
LaPlaya Beach & Golf Resort
9891 Gulf Shore Drive
Naples, FL 34108
HOTEL DIRECT
ROOM RESERVATIONS
AWARDS & PRESS
AAA Four-Diamond
AAA – 2025
#6 Best Resort in Naples, FL
U.S. News & World Report, 2025
T+L Top 500 Hotels
Travel + Leisure, 2024
