Panoramic shot of the LaPlaya Beach & Golf Resort from the ocean.

LaPlaya Beach & Golf Resort - News

LaPlaya Completes $6 Million Renovation

Waterfront Property Unveils Stunning Transformation Combining Beachside Comfort and Naples Sophistication

NAPLES, Fla. (December 7, 2016) – LaPlaya Beach & Golf Resort, a Noble House Resort located on the idyllic Naples beachfront, is pleased to announce the completion of a $6 million renovation, which includes luxurious new Beach House guest rooms, property-wide beautification updates, new sustainability initiatives, and the introduction of a gourmet coffee bar. Located on a stunning, private six-acre white sand beach alongside the Gulf of Mexico, LaPlaya Beach & Golf Resort offers a quintessential Naples experience with an award-winning beachside restaurant, luxurious spa, exclusive golf club, and stunning waterfront views from each guestroom and suite, providing guests with a constant sense of place.

“We are excited to unveil our newly-renovated resort just in time for the busy winter season,” said Marco Perry, managing director of LaPlaya Beach & Golf Resort. “After a full day of golfing, playing in the ocean, or relaxing on the beach, the guest room and resort enhancements will offer a luxurious, relaxing haven for visitors to unwind and rejuvenate.”

LaPlaya Beach & Golf Resort’s newly imagined Beach House affords guests a soothing, modern space with an ocean-inspired color scheme, stylish furnishings, and an updated climate control system to encourage relaxation in a comfortable environment. Playing off the coastal color scheme, the new art featured in the hallways showcases complementary, vibrant, and abstract designs. Guests who prefer lounging outside will enjoy an expanded, private balcony area with custom designed Tropitone sling furniture. The luxurious balconies offer stunning views of the beach, lush vegetation, and colorful sunsets over the Gulf of Mexico.

Located just steps away from the Beach House are the resort’s exceptional pool area and private beach, complete with lush new tropical landscaping, chaise loungers, and luxurious furniture for the private cabanas. The nearby state-of-the-art fitness center includes new Precor cardio machines, offering engaging, challenging, and effective workouts for guests. To further enhance the guest experience, BALEEN Restaurant has also debuted a new morning coffee bar featuring rich Lavazza coffee for guests who would prefer java on the go.

In an effort to further its sustainability initiatives, LaPlaya Beach & Golf Resort has partnered with PressReader to offer an expanded digital library—with access to more than 5,000 newspapers and magazines—for guests traveling with e-readers. Other sustainable touchpoints include the introduction of motion sensing thermostats in each guest room and an eco-friendly laundry program, which recycles nearly 70 percent of its water.

Additional property highlights include exquisite fine dining at the resort’s signature BALEEN Restaurant with spectacular views and toes-in-the-sand dining; a 4,500-square-foot SpaTerre with a full menu of pampering spa treatments; a private white sand beach with luxurious beach butler service; access to LaPlaya Golf Club’s challenging and picturesque 18-hole, par 72 Robert Cupp-designed golf course, elegant Clubhouse, and full practice facilities; and 12,000 square feet of versatile indoor and outdoor space, a picturesque beachfront setting, and flawless personalized service at every touchpoint.

The luxury resort is the recipient of many prestigious accolades including, most recently, a 2016 Readers’ Choice Award by Condé Nast Traveler, “Best Hotels in Naples” by US News & World Report, “Award of Excellence” for Wine Spectator’s 2016 Restaurant Wine Awards list, and Top 100 “Best Outdoor Dining Venues” by, among others.

For more information about LaPlaya Beach & Golf Resort, please call 239-597-3123 or visit

About LaPlaya Beach & Golf Resort
Nestled on the picturesque beachfront in Naples overlooking the Gulf of Mexico, LaPlaya Beach & Golf Resort is the ultimate vacation destination for locals and travelers alike. The resort boasts 189 guest rooms and eight suites; a 4,500 square foot SpaTerre with salon and spa services; a state-of-the-art fitness center with rotating classes; beach butler service; private poolside cabanas with cold towel and sorbet service; BALEEN Restaurant and Tiki Bar; sophisticated meeting and event spaces, and much more. For more information about LaPlaya Beach & Golf Resort, please visit or the resort’s social media accounts –Facebook: @LaPlayaBeachResort / Twitter: @LaPlayaNaples / Instagram: @laplayanaples.

About Noble House Hotels & Resorts
A privately held company for more than 30 years, Noble House Hotels & Resorts, Ltd. was founded in 1979 by owner Patrick R. Colee as a commercial property development group, transitioning in 1994 to a hotel ownership management company. Headquartered in Seattle, Wash., the corporation owns and manages an upscale portfolio of 18 distinct and visually captivating properties spanning the U.S. From luxury resorts in Seattle, Wash. to Jackson Hole, Wyo. and the Florida Keys, each property maximizes and showcases its physical setting. Noble House is continuously growing, operating 45 hotel restaurants, bars and lounges, showcasing local culture and inspiration from local surroundings. With a philosophy that emphasizes “location, distinction and soul,” Noble House Hotels & Resorts exemplifies individuality, dedicating itself to creating and managing exceptional properties that contribute to their communities, staying true to local history, culture and ambiance.

About Pebblebrook Hotel Trust
Pebblebrook Hotel Trust is a publicly traded real estate investment trust (“REIT”) organized to opportunistically acquire and invest primarily in upper upscale, full-service hotels located in urban markets in major gateway cities. The Company owns 30 hotels, with a total of 7,837 guest rooms. The Company owns hotels located in 10 states and the District of Columbia, including: Los Angeles, California (Beverly Hills, Santa Monica and West Hollywood); San Diego, California; San Francisco, California; Washington, DC; Coral Gables, Florida; Naples, Florida; Buckhead, Georgia; Boston, Massachusetts; Minneapolis, Minnesota; New York, New York; Portland, Oregon; Philadelphia, Pennsylvania; Nashville, Tennessee; Columbia River Gorge, Washington; and Seattle, Washington. For more information, please visit us at and follow us on Twitter at @PebblebrookPEB.